Wi-Fi marketing
Wi-Fi marketing has many advantages for your business. In addition to improving customer service, you get a budget-friendly service for informing your customers about promotions and special offers. You can also easily collect customer contact details and use them in your marketing communications.
Advantages of Wi-Fi marketing
- Ease of use.
- To connect, you only need to enter a password or log in via a social media page or SMS code.
- Low cost.
- No investment is required to use this technology. All you need to do is set up Internet distribution in your establishment and connect to the cloud Wi-Fi service from Cube Host.
How Wi-Fi marketing works
It’s very simple – when connecting to Wi-Fi, the user sees not a password field, but an advertising page, the design of which you set in your personal account. The user’s phone number can be used for authorization. This way, your guests get access to free internet, and you get their contact information.
What are the benefits of Wi-Fi marketing for business owners?
- Communicate with visitors to your establishment via the Wi-Fi network. By connecting to the Wi-Fi network, you can announce promotions, special offers, and job vacancies at your establishment, as well as collect feedback.
- Accurate information gathering – lists of customer contact information can be used later to create SMS mailings.
- Improving the establishment’s rating. It’s easy to organize this by creating a form that redirects the customer to their social media account page. As a rule, users leave reviews and likes.
Wi-Fi marketing in hotels and restaurants
Free Wi-Fi in hotels is an essential part of good service, as is regular room cleaning. Guests connect to the internet and receive important information about offers and promotions. As a start page for guests, you can choose a hotel aggregator or a review service. This way, you can improve your establishment’s rating at no cost.
A Wi-Fi marketing strategy will also help improve the quality of guest service. To do this, simply leave a feedback form where guests can leave reviews about room cleaning, staff performance, and their overall assessment of the hotel.
Similarly, the technology is used in restaurants and cafes, most of which do not even have a website, only a social media account. You can set up a redirect to visitors’ Facebook or Instagram accounts, increasing activity on the page and attracting new customers.
With the data collected through precise Wi-Fi configuration, you can wish customers a happy birthday and send them personalized holiday offers.
If you are interested in the cost of a Wi-Fi marketing solution, as well as any nuances of this technology, please submit your request.