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When starting to work on creating a website, each business owner at some point thinks about how best to name it. This is an important stage of website development, because a well-chosen name can help strengthen the brand’s reputation and help the audience remember it and find it 24/7 if necessary.
The domain will determine whether your site will be remembered by users. That’s why we’re going to take a closer look at what a domain is and learn tips for choosing one.
What is a domain? Types of domain names
A domain is a link between the user and the website that he or she would like to visit. A domain greatly facilitates the entire process of finding the resource users need, replacing the numerical IP address, which is difficult to remember.
There are several main types of domain names. The first type is a top-level domain or TDL. This is the so-called generic category, codes include such domains as com, net, org. The first type of domains also includes country domains, for example, us, ua, etc. There are also second-level domains, or in other words, the main part of the domain name that comes before the top-level domain. For example, in the variant “example.com”, the second-level domain is “example”.
And, accordingly, a third-level domain is a so-called subdomain that is added before the main domain belonging to the second level. For example, it can be “blog” in “blog.example.com”.
Top-level and second-level domains are always used together. At the same time, a third-level domain can be added if desired. Usually, it is added in situations where a large number of websites will be created, though with similar domain names.
Main functions of a domain
On the World Wide Web, your company’s domain is a unique project name. If you plan to grow your business and develop its presence on the Internet, you should purchase/rent a. With a domain registered for your website, you will be able to facilitate access to your site and set up corporate email addresses for all your employees, which will make your business look even more solid and professional.
Additionally, you will also be able to take care of copyright protection, because even if the website is still in the process of development, you will be able to place a page on the Internet at any time, indicating that a certain project is under development. In addition, you can set up redirects to existing business accounts on social media at this time.
Some useful tips for choosing a domain name
A good example of a domain name would be some iconic word or short combination that is easy to remember and type in the search bar. This is important for the success of the project and its online promotion. When choosing a domain for your website, be sure to keep the following important points in mind:
- Give preference to short and easy-to-remember domain names. This way, your potential customers won’t make mistakes when spelling it and can easily find you 24/7.
- Use keywords that describe your services and business in general. For example, for a glass replacement company, you can choose the domain GlassRepair.com, while a company that prepares healthy meals can choose HealthyFood.com, etc. This will help to increase your ranking in any search engine, as well as increase the traffic that will come to your website and generally make it more understandable for potential customers.
- If your company operates in a specific region, you can add the name of the region/city where you operate to the website name. For example, use KievHealthyFood.com, etc. This will make it even easier for your local customers to find you.
- If you plan to use a hyphen in your site name, don’t forget that people often tend to skip a hyphen, period, or similar signs. Because of this, they type the name incorrectly and go to other sites entirely.
If you want to be able to start an online business or bring your existing business online, it is definitely important to get a good domain for your website. In case you have any problems finding a free name, you can always ask for help from qualified professionals who have many years of successful experience in this field and are always ready to provide clients with all the necessary consulting support and professional assistance.
