How to use content marketing to promote your website

Content marketing is the promotion of a product, service, brand using content and building long-term communication with the audience. Sometimes content marketing is called “advertising without ads” because it does not impose anything, but only informs and creates conditions under which a person will want to buy. It doesn’t matter what exactly – the tool is necessary when promoting almost any product, service and brand, and you can read about some exceptions at the end of the article.

The specificity of content marketing is that it works gradually and organically, first catching users and arousing interest, then turning the target audience into the audience of a particular brand, and only then into buyers, ideally permanent ones.

Problems that content marketing solves

Content marketing is one of the main assistants in promoting a website in search results. The more quality content that meets the needs of the audience, the more visitors will visit the site. And here are other tasks that content marketing solves.

• Increase brand awareness. A person sees the content of the brand, the name is deposited in his memory. After that, when he hears or sees the name, he remembers – oh, but I have already heard / seen / read about this brand, I know it. This is recognition, the first step to loyalty.
• Build a positive brand image. The more useful, interesting, funny, memorable content from the brand the user sees, the higher the degree of his trust. If a person trusts the Goaltar company, when he needs to repair automatic gates, there is a high probability that he will turn to the Goaltar company.
• Show brand expertise. Competent work with content marketing includes educational and image materials in which brand specialists show how much they know about their product and how much valuable information they are ready to give to customers.
• Expand your audience and increase your subscriber base. Blog articles that appeared in the top organic results, posts on social networks with a call to subscribe to the community.
• Provide feedback channels. These can be reviews in social networks or on the website, comments on articles and posts – by analyzing them, you can find growth points, improve the service, refine the product, make a stronger unique selling proposition (USP).
• Improve the position of the site in the search results. If you post publications on external sites and provide a link to the company’s website, you form its external link profile. And this is one of the most important ranking factors for sites in organic search results.
• Increase sales volumes. The ultimate goal of content marketing in SMM and not only is sales. Interesting, up-to-date, high-quality materials plus brand trust is a good option to ensure sales growth.

Content marketing is a very effective tool for website promotion. It allows you to attract the target audience, increase traffic and improve positions in search engines.