Website content design is the creation of a specific visual format for website content using visualization tools (infographics, illustrations, animations, videos, collages, icons, etc.).
According to some studies, more than 48% of users from the first visit trust those sites where the content is clear and stylish. Content turns many users into customers (including regulars), not by itself, but by friendly design.
In today’s digital world, a website is the hallmark of any business. Investing in a professional website design has a number of clear benefits that can improve the effectiveness of a company’s online presence.
First, a good website design captures the attention of visitors and creates a positive first impression of the company. A professionally designed design that combines aesthetics, usability and functionality helps establish trust with customers and increases their likelihood of staying on the site and interacting with the services or products offered.
Second, investing in website design contributes to a better user experience. A well-thought-out design helps visitors quickly and easily find the information they need, make a purchase or submit a request. This is important for retaining users and increasing conversions, as well as creating a positive brand impression.
Why professional design is needed:
- attracting and retaining the attention of users
- improved navigation
- search engine optimization
- adaptability for different devices
- advantage over competitors
Thus, investing in a professional website design has significant benefits. They are able to attract more visitors, improve user experience and build trust with customers. As a result, this will lead to an increase in the effectiveness of the company’s online presence and increase its success in today’s digital world. Next, let’s look at all the possible benefits of investing in a professional web service design.
Visual appeal and professionalism
A professional website design creates the first impression of your company by establishing trust with visitors. A beautifully designed website with intuitive navigation and eye-catching visual content can greatly increase your brand appeal and reassure visitors that you are serious about your intentions. High-quality design can also emphasize the uniqueness of your company and make it stand out from the competition. With a well-thought-out web design, you can convey your values and communicate your strengths, which will help convince visitors that your company is a reliable and professional partner.
Design is one of the key factors that influence the user experience of a website. Attractive color schemes, harmonious arrangement of elements and easy navigation create a pleasant atmosphere and make you want to stay on the site longer. Moreover, good design is able to convey information and emotions, enhancing the impact of the content and making it more memorable.
You need a lot of different design elements that only a professional website design can achieve:
- Remember me: all of your online platforms should be part of a single entity. Brands with a consistent message make a more memorable impression than those that don’t. All elements of your site must match. And this doesn’t just apply to your website, but also to your social media accounts and other digital content.
- Stand out: You’re not only looking for clicks; you are looking for more visitors to stay on your page. To get visitors interested in your page, not to mention willing to buy your product or service, you need something special.
- An effective call to action: register, buy now, contact us and learn more about your site. Their placement will depend on how many people buy from you or contact you. You can’t let your potential customer search the entire page just to contact you or buy your product. CTAs must be ready for action.
- Clear Design: Your content and design must be in perfect alignment. What to avoid: Large blocks of small text, confusing navigation, and hidden calls to action. A professional website design will make your content understandable and direct people to what you want them to do.
- Small details: Correct fonts, text spacing and contrast will improve the quality of your site because they affect its readability and functionality.
In addition, an attractive design not only holds the attention of users, but also increases the likelihood of their involvement and interaction with the site. A person tends to trust and prefer aesthetically pleasing and well-groomed things, and this also applies to virtual space.
If the site looks professional and neat, users will be more likely to trust it, which means they will be more likely to read, view or purchase the content offered. As a result, an attractive design is a powerful tool for keeping the attention of users and increasing the effectiveness of the site.
How design affects the position of the site in search results
When we talk about design, we mean not so much the attractiveness and beauty of the external design of the site (although this is also the case), but the key components of the web resource: the quality of the layout, the organization of scripts, the presence of the necessary elements, their location and ease of interaction with them, the structure components (menu, catalog, pages). Simply put, everything that is in the complex is a site for the user.
Search engines now also analyze the site in a complex way, from the user’s point of view. Therefore, the design of the resource has the most direct impact on its position in the search engine.
In short, SEO-friendly design will be successful if:
- the user quickly found what he was looking for;
- received comprehensive information about the product;
- made a purchase;
- chose an acceptable method of payment and delivery;
- left positive feedback;
- recommended your site;
- returned again.
Unfortunately, there are still many commercial websites that, due to their inconvenient structure and repulsive appearance, are why it is important to invest in a professional website design.
The main mistakes of the design decision when promoting the site
Unreadable text. The meaning of this error is the lack of contrast between the text elements and the background of the web page, as well as the possible presence of too small a font. Even worse, if any content elements completely match the color of the general background, which can lead to the exclusion of the site from the search engine index, and, accordingly, the impossibility of its further search promotion (until sanctions are lifted from the site).
Broken links and links to blank pages. The presence of non-working links, that is, links, when clicking on which the user receives a 404 response, and links to empty pages like “under construction”, negatively affects both search engine promotion and the site’s image.
Excessive use of Flash animation. The use of Flash in the implementation of site navigation greatly complicates the process of indexing it by search engine robots. Therefore, it is recommended to either duplicate the Flash navigation menu with “direct” hyperlinks to site pages, or refuse to use Flash elements for site navigation. In addition, a large number of Flash-objects on the page significantly increases its load time, causing user dissatisfaction.
Large text size. The problem is that many webmasters place text on the page that does not fit even in 5-10 “scrolls” of the screen. At the same time, the main keywords are dissolved in the general huge mass of other words, and the page loses relevance for these keywords in search engines. It should also be remembered that the site is a kind of book. And the book does not consist of one page on which all the information is laid out. The book, as well as the site, has chapters, sections, subsections, divided into pages.
Using Frames. The use of frames is one of the biggest design mistakes of a website designed for search engine promotion, which seriously hinders this promotion. And even if many argue that the noframes tag with the content of keywords and links is a solution to problems with the promotion of a “frame” site, it’s still not worth using frames when laying out a site. Fortunately, there are many ways to get around this problem.
Bust with graphics. Often, designers, carried away by creating the beauties of the appearance of a web page, completely forget that in addition to many images, the page must also contain well-placed and readable text, which is so necessary for the successful promotion of the site in search engines. This error also affects the page loading speed, especially with non-optimized graphics and the presence of a large number of animations.
“CSS cloaking” of texts. Cloaking – from English cloaking – disguise, concealment. CSS cloaking of texts is the masking of HTML tags that increase the relevance of a document by a keyword using CSS – cascading style sheets. For example, all the text on the page, not even the heading, is wrapped in an tag that is styled using CSS just like regular text. As a result, all the text on the page is a heading for search engine robots, and for ordinary users it is quite ordinary text. There is a deception of the search engine, for which its moderators can impose sanctions on the site in the form of a ban on indexing.
In the process of developing any website, web design is one of the most important stages. It is with its help that the appearance that the resource will have, as well as the impression of visitors who can become potential buyers of goods or customers of services, is determined. The image of the company largely depends on this key point, and therefore it is important to think it through to the smallest detail, perceiving and using it as an effective advertising tool, which should be applied in such a way that the return from it is maximum.